Posted by admin | Posted in SEO | Posted on 21-12-2012
In order to make a marked presence in the worldwide web, John Jantsch, a marketing expert and author of the Duct Tape Marketing blog talked to Entrepreneur to give his insights on how to make the most of internet marketing. This was done in a webinar hosted by Laura Lorber, and executive online editor at Entrepreneur.com. Mr. Jantsch shared his thoughts a number of topics like the stages of a web presence namely SEO, e-mail marketing, social media, online advertising, mobile and analytics. He also came up with three strategies to help businessmen take advantage of internet marketing.
Content is very important so that careful consideration has to be done before you produce your content. You can plan ahead and approach the creation of your content with a goal in mind. One way of doing this is by selecting eight topics that you think will be the most engaging for your readers. Creating an editorial calendar is also helpful so come up with a list of your future topics. It is also important to deliver as you promise.
Mr. Jantsch also recommended the use of the content management system like WordPress. He finds the system intuitive with its community of developers and designers who are continuously improving the system. Furthermore, WordPress pages are more SEO-friendly compared to the others. The WordPress plugins like Contextual Related Post, Sociable and Word Press SEO also improves SEO appeal.
His second tip is to be a smarter listener in order to stay interesting to online clients. In this way, you will find out what they want. It is also important to listen to journalists, competitors, blogs and the chatter within the industry. You can do this by creating a Twitter list to find out what your customers are saying about your product. This is also an excellent way of monitoring the competition. You can also create a Google Alert for writers interested in your line of business. Using Google Reader to organize your blog subscriptions is also helpful In short, organize the way you monitor your clients and industry you know the latest happening in your field. Doing so will certainly help you create your own message.
Make a serious effort in making your email marketing more effective. E-mail is very good at at reaching a huge number of customers so use it wisely in your internet marketing. It can be used in many ways like telling prospective customers about your new product and offering any industry news. This can be done by using an E-mail Service Provider (ESP). Sending more than ten emails per day makes ESP essential for your business. This is because it allows you to be make a better presentation. It also makes it possible for you to generate automatic responses as well as tracking. To be very effective in internet marketing, you should send regular emails or a weekly newsletter to your clients. It is also effective to send out e-mails when your company have something new to offer. Making the most of internet marketing can make your business reach out to as many people as you want.
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Source: http://socialmarketingfactory.com/making-the-most-from-internet-marketing/
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