Despite the fact that the popularity of social media is growing day by day, promotion via email is still one of the least expensive and most effective form of online promotion.According to a study done by Marketing Sherpa, 75% of social media still believes that email is the best way to communicate with them. And now it's a well-known proven fact that integrating your email with social media can increase your marketing revenue.?
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Many small companies use promotion via email and social networking in some form, but the efficiency occurs when the two advertising models are incorporated. ?By providing content that attracts your clients (both existing and potential), you will increase engagement and have more clients getting the next step in the sales process. ?You are likely creating content, whether its articles, experiences, videos, competitions, or promotions for your clients in some route. ?You would increase your reach at even more by putting that content in both emails and on social networks.
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By publishing interesting content and links through your social networking platform, you allow people to spread the word about your company. ?Customers, fans and friends can pass on this information to their networks.
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If you are not very familiar with social media, and how you can use your company's content to flourish your reach at, take a look at these easy tips and see what fits into your strategic plans and strategy without getting too plenty of your energy and time. ?And the great thing is, as you learn more and become more comfortable, you can add more eventually.
1. Facebook fan page creation: Having an individual Facebook account is great! However, for your company, you can also make a fan web page. This ?fan page? will display your product/service and interact with your clients straight. It?s here that you want to publish your logo, a brief declaration about your objective, and anything else that your potential clients might discover useful.
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2. Official twitter account: Setup an official twitter account for your business. Twitter is the best platform which allows you to publish small messages and keep your followers excited to read more about your content. Tweet posts are linked to blogs, press, and promotion, something awesome or impressive that is occurring at this very time.
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3. Official YouTube account: The another great way to express and connect with your customer is through video and YouTube is the biggest online video database on ?the internet. Video makes a more personal relationship with your clients and can illustrate testimonials or how your product works. You can make your own ?channel? for your business by simply going to YouTube to set it up.
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4. Blog: Probably you?ve already heard about it or may be using this, but anyways I am going to discuss about this a little bit for those who don?t know about this or new at this. This is how you can strengthen your reliability as a professional in your market. No one has your speech or your authenticity ? so you own that! Try to make to 1 blog post weekly. Creating blog is easy- you can do it for no cost at Blogger or WordPress or examine with your web host support.
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5. Question answer community and forums: Be active on online communities, forums and groups on social media related to your business. Then, solve the doubts and concerns to help customers make a better choice or discuss an experience so someone can understand from you. If you discover something really exciting for your customers, you can publish it on a blog, twitter or Facebook.?
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One hour a day will keep your business active and your clients engaged and if you can do more it is even better. Although this strategy will take some time like 7-8 months but it is effective and will increase your online reputation.
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With time is changing there are even more social media platforms are rising, but the above mentioned are the most basic ones and can give you a head start with integrating social media with email marketing. Do one thing, always include social media buttons and links in your email newsletter and always include email option in your content published on social media.
Source: http://www.alphasandesh.com/blog/integration-of-email-marketing-and-social-media-in-easy-steps/
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