Longtime UK gaming community startup Playfire has been acquired by Green Man Gaming, an independent games retailer in Europe. Terms were undisclosed, however sources tell us that it "was a good deal for shareholders" and provides for more upside in the future, based on performance. A social network designed entirely for console and desktop video gamers, Playfire launched fully in 2008 and had raised $3.1 million from Atomico and angels including Michael Birch and William Reeve. The companies have characterised the acquisition as a 'merger' which suggests all parties are now looking to Green Man for a future liquidity event such as a sale or further merger. Certainly UK high street chain Game Group, which has pulled out of administration, might be on the look-out for a new vehicle with this kind of traction. Founded in 2007, Playfire now has amassed more than 1m gamers which allows members to track their gameplay, see what their friends are playing, and follow new games. When gamers sign up, the service automatically captures real-time data from their gaming accounts across PC, PS3 and Xbox 360 platforms and sends it into the service. In many ways it pre-dated the kinds of activity we see across Twitter and Facebook apps. Playfire says it now has almost 100 million individual pieces of data and insights into the buying and playing habits of core gamers worldwide.Source: http://feedproxy.google.com/~r/Techcrunch/~3/Ax4676KfjMs/
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