japan.internet.com recently published a rather intersting report on a survey by goo Research into degree of satisfaction with currently-use mobile phone.
Demographics
Between the 27th and 30th of March 2012 1,084 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 16.4% in their teens, 18.5% in their twenties, 21.3% in their thirties, 16.1% in their forties, 15.9% in their fifties, and 11.8% aged sixty or older.
In Q1, 16.5% not using a mobile phone or smartphone seems surprisingly high! There must be more behind that answer, as the usual goo Research results are just 5% or so not having such a device, and I cannot believe that the tablet market, for instance, has replaced one in ten mobile users.
I bought my mobile on its low price (-10,000 yen it turned out to be) and the size.
Research results
Read more on:Q1: How satisfied are you with the mobile phone, smartphone you currently use? (Sample size=1,084)
Satisfied (to SQ1) 19.0% Somewhat satisfied (to SQ1) 38.0% Can?t say either way (to SQ1) 14.2% Somewhat dissatisfied (to SQ1) 10.1% Dissatisfied (to SQ1) 2.1% Don?t use a mobile phone, smartphone 16.5% Q1SQ1: Before buying your mobile phone, did you refer to any product information? (Sample size=905)
Yes 54.0% No 40.9% Don?t remember, didn?t choose it myself, etc 5.1% For the 489 people who referred to information, 334 said they looked at a product catalogue, 248 checked out handsets in a mobile shop, 200 referred to the maker?s web site, etc.
Q1SQ2: Why did you you buy the mobile phone, smartphone you currently use? (Sample size=905, multiple answer)
? Votes Percentage Rich feature set 442 48.8% External appearance, design 372 41.1% Low price 357 39.4% Handset colour 281 31.0% Handset size 235 26.0% Usability when testing it out 216 23.9% Ability to connect to PC, other devices 84 9.3% Because it was in vogue 64 7.1% Other 68 7.5%
Permalink
Related articles:
pecan pie recipe prince philip sugar cookie recipe sugar cookie recipe how the grinch stole christmas macaroni and cheese festivus
কোন মন্তব্য নেই:
একটি মন্তব্য পোস্ট করুন